What you'll get
- 260+ Hours
- 55 Courses
- Course Completion Certificates
- Self-paced Courses
- Technical Support
- Case Studies
Synopsis
- Covers all major marketing concepts including digital marketing, branding, consumer behavior, sales promotion, advertising, and social media strategies.
- Explores both traditional and modern marketing frameworks with real-life case studies and practical examples.
- Introduces content marketing, email marketing, affiliate marketing, and communication planning in a structured manner.
- Provides hands-on experience in tools like Google Ads, LinkedIn marketing strategies, and social media campaign planning.
- Includes advanced topics such as retail marketing, supply chain fundamentals, rural marketing, and service sector marketing.
- Strengthens understanding of how businesses create brand value, enter new markets, and manage customer relationships.
- Develops practical marketing skills through structured projects, analytical exercises, and applied strategy sessions.
Content
| Courses | No. of Hours | Certificates | Details |
|---|---|---|---|
| MARKETING- A Beginners Guide | 7h 8m | ✔ | View Curriculum |
| Marketing Case Study #1 | 4h 54m | ✔ | View Curriculum |
| Marketing Case Study #2 | 4h 15m | ✔ | View Curriculum |
| Service Sector Marketing - Learn 8Ps of Marketing | 12h 26m | ✔ | View Curriculum |
| Advertising and Promotions Training Course | 9h 31m | ✔ | View Curriculum |
| Consumer Behaviour - Consumer Perception and Decision Making | 11h 07m | ✔ | View Curriculum |
| Managing Customer Feedback | 3h 27m | ✔ | View Curriculum |
| Courses | No. of Hours | Certificates | Details |
|---|---|---|---|
| Marketing Psychology | 4h 1m | ✔ | View Curriculum |
| Market Research-Introductory Course | 4h 01m | ✔ | View Curriculum |
| Market Research Case Study #1 | 2h 18m | ✔ | View Curriculum |
| Market Research - Research Methodology | 4h 26m | ✔ | View Curriculum |
| Sales Transformation-The Exploration Landscape | 10h 21m | ✔ | View Curriculum |
| Sales Techniques for an Entry Level Sales Rep | 4h 19m | ✔ | View Curriculum |
| How To develop a Communication Plan | 4h 25m | ✔ | View Curriculum |
| Content Creation Marketing Strategies | 3h 29m | ✔ | View Curriculum |
| CMS and Content Marketing Training | 4h 7m | ✔ | View Curriculum |
| Courses | No. of Hours | Certificates | Details |
|---|---|---|---|
| The Magic of LinkedIn - LinkedIn Strategies for Business Success | 17h 29m | ✔ | View Curriculum |
| Instagram Marketing | 2h 36m | ✔ | View Curriculum |
| Digital Marketing Training | 8h 9m | ✔ | View Curriculum |
| Internet Marketing Course - Online Digital Marketing | 3h 1m | ✔ | View Curriculum |
| Social Media Marketing Training | 12h 54m | ✔ | View Curriculum |
| Pinterest for Business | 4h 16m | ✔ | View Curriculum |
| Facebook Marketing Course | 3h 28m | ✔ | View Curriculum |
| Digital Marketing - Display Advertising | 3h 34m | ✔ | View Curriculum |
| YouTube Marketing Course | 2h 26m | ✔ | View Curriculum |
| Affiliate Marketing | 2h 15m | ✔ | View Curriculum |
| Mobile Marketing | 2h 14m | ✔ | View Curriculum |
| Viral Marketing | 2h | ✔ | View Curriculum |
| Guerrilla Marketing Techniques | 2h 29m | ✔ | View Curriculum |
| Courses | No. of Hours | Certificates | Details |
|---|---|---|---|
| Email Marketing Course | 3h 25m | ✔ | View Curriculum |
| Email Marketing - Build a Powerful Targeted Email Database | 3h | ✔ | View Curriculum |
| Shopping Ads Tutorials | 1h 27m | ✔ | View Curriculum |
| On Page Optimization - A/B Testing | 2h 25m | ✔ | View Curriculum |
| Twitter Marketing Course | 2h 9m | ✔ | View Curriculum |
| Linkedin Marketing | 1h 45m | ✔ | View Curriculum |
| Rural Marketing Course Training | 13h 36m | ✔ | View Curriculum |
| Brand Management Courses | 8h 59m | ✔ | View Curriculum |
| Content Marketing Course | 1h 56m | ✔ | View Curriculum |
| Brand Management | 1h 53m | ✔ | View Curriculum |
| Media Planning & Strategy for a Successful Advertising | 3h 35m | ✔ | View Curriculum |
| Retail Management | 11h 06m | ✔ | View Curriculum |
| Courses | No. of Hours | Certificates | Details |
|---|---|---|---|
| Effective Events Management Course | 7h 58m | ✔ | View Curriculum |
| Supply Chain Management Training | 10h 32m | ✔ | View Curriculum |
| Innovative Customer Service Techniques Training | 4h 33m | ✔ | View Curriculum |
| How to Name Your Brand | 4h 01m | ✔ | View Curriculum |
| Offline Marketing Training | 4h 6m | ✔ | View Curriculum |
| Introduction to Mass Communication | 1h 44m | ✔ | View Curriculum |
| Online Content Marketing Course - Professionals Training | 1h 4m | ✔ | View Curriculum |
| Goggle Ads Training - Beginner | 2h 24m | ✔ | View Curriculum |
| Market Research Case Study #2 | 3h 11m | ✔ | View Curriculum |
| Logistics and Supply Chain Management Case Study #2 | 2h 35m | ✔ | View Curriculum |
| RETAIL MANAGEMENT- Introductory Course | 7h 07m | ✔ | View Curriculum |
| Retail Management Case Study #2 | 2h 49m | ✔ | View Curriculum |
| Digital Marketing Case Study #1 | 2h 5m | ✔ | View Curriculum |
| Digital Marketing Case Study #2 | 2h 14m | ✔ | View Curriculum |
Description
This course provides a clear and comprehensive introduction to modern marketing, offering essential knowledge for beginners and valuable insights for experienced professionals. Through concise lectures, case studies, and practical projects, learners explore core marketing areas such as market research, consumer behavior, branding, digital marketing, social media, advertising, and strategic communication.
Section 1: Marketing Fundamentals and Case Studies
Learners begin with core concepts including segmentation, targeting, and positioning. Real-world case studies on brand matrices and market penetration help illustrate how these principles are applied in practice.
Section 2: Advanced Marketing Strategies
This section focuses on sales mastery, content marketing, and strategic communication planning. Learners gain practical tools to create effective content, improve customer engagement, and develop communication plans.
Section 3: Digital Marketing and Social Media
Participants explore social media marketing, LinkedIn strategies, and platform-specific techniques for Facebook, Instagram, and YouTube. The section emphasizes building online presence and connecting with audiences effectively.
Section 4: Advanced Tools and Strategies
Learners gain hands-on experience with email marketing, Google Ads, and platform-specific case studies. The section highlights practical methods for optimizing campaigns and improving marketing outcomes.
Section 5: Specialized Marketing Topics and Management
The final section covers event management, retail management, brand management, and supply chain essentials—offering a broader business context for marketing professionals.
By the end of the course, learners will understand key marketing principles, develop effective campaigns, apply digital strategies, and use practical tools to drive business growth. Hands-on projects ensure they can confidently apply these skills in real-world scenarios.
Sample Certificate
Requirements
- Basic understanding of business and marketing concepts.
- Comfortable using computers and the internet.
- Ability to interpret basic data and research insights.
- Willingness to learn modern marketing tools and strategies.
Target Audience
- Students pursuing marketing or business programs.
- Marketing professionals looking to upgrade their digital and strategic skills.
- Entrepreneurs aiming to improve their marketing efforts.
- Individuals interested in careers in advertising, branding, or digital marketing.
- Anyone seeking practical marketing knowledge supported by real-world examples.
