What you'll get
- 10+ Hours
- 3 Courses
- Mock Tests
- Course Completion Certificates
- Self-paced Courses
- Technical Support
- Case Studies
Synopsis
- Introduces core marketing and digital marketing fundamentals.
- Covers key marketing concepts, history, and strategic frameworks.
- Explains the transition from traditional to digital marketing.
- Teaches strategy development, niche evaluation, and planning.
- Outlines tactical tools, communication methods, and campaign execution.
- Highlights operational best practices for running effective campaigns.
- Explores advanced concepts, emerging technologies, and segmentation.
- Combines lectures, case studies, and practical exercises for applied learning.
Content
| Courses | No. of Hours | Certificates | Details |
|---|---|---|---|
| Digital Marketing - Introductory Course | 6h 24m | ✔ | View Curriculum |
| Digital Marketing Case Study #1 | 2h 5m | ✔ | View Curriculum |
| Digital Marketing Case Study #2 | 2h 14m | ✔ | View Curriculum |
| Courses | No. of Hours | Certificates | Details |
|---|---|---|---|
| No courses found in this category. | |||
Description
Marketing Strategy and Digital Marketing Fundamentals provides a comprehensive overview of traditional and modern marketing practices. The program introduces key concepts, strategic approaches, and technologies shaping today’s business environment.
The course starts by outlining its structure and objectives, giving learners a clear overview of the marketing principles and skills they will gain. It then covers foundational marketing elements, including its scope, historical development, and guiding philosophies.
As the course progresses, students transition from traditional marketing frameworks to digital marketing. They explore how digital advancements have transformed the field, focusing on its origins, key applications, and strategic benefits.
Learners then examine the structural foundations of marketing strategy, including strategic frameworks, industry changes, and technology-driven models that shape organizational marketing plans.
The course then focuses on strategy development, teaching students to analyze niche markets, create strategic outlines, and align marketing plans with organizational goals. This is followed by practical instruction on implementing strategy, including communication planning, tactical tools, and campaign infrastructure.
A dedicated module on operational execution prepares students to manage marketing campaigns effectively. They study campaign dynamics, implementation workflows, and digital marketing methods that drive measurable performance and strong ROI.
In the final stage, learners explore advanced concepts, emerging technologies, and modern segmentation techniques. This section highlights new trends, data-driven approaches, and innovative tools that help marketers stay competitive in a dynamic digital environment. With case studies and hands-on exercises, the course ensures students build both theoretical understanding and practical capability. By completion, learners are prepared to design, implement, and optimize impactful marketing strategies that support organizational growth in the digital age.
Sample Certificate
Requirements
- Solid understanding of core marketing concepts.
- Proficiency with the internet and current digital technologies.
- Familiarity with major social media platforms and digital marketing tools.
- Strong written and verbal communication abilities.
- Ability to analyze and interpret data effectively.
- Creative thinking and strong problem-solving skills.
- Openness to continuously learn and adjust as digital trends evolve.
- Basic knowledge of web analytics and search engine optimization.
- Familiarity with content development and basic graphic design software.
- Capacity to contribute productively while collaborating with team members.
Target Audience
- Marketing Professionals: Individuals working in or entering marketing who want to strengthen their expertise and stay current with new trends and strategies.
- Business Owners and Entrepreneurs: Entrepreneurs and small business owners looking to create and implement impactful marketing strategies to showcase their products or services and expand their business.
- Students and Graduates: Undergraduate and postgraduate students in marketing, business, or related fields who want to supplement their studies with practical insights and real-world marketing experience.
- Career Switchers: Individuals from different industries aiming to transition into marketing and acquire the expertise required for success.
- Freelancers and Consultants: Independent professionals seeking to expand their marketing skills to attract clients and grow their businesses.
- Marketing Enthusiasts: Individuals interested in marketing principles and strategies who want to apply these insights to personal or professional projects.
