What you'll get
- 8+ Hours
- 3 Courses
- Course Completion Certificates
- Self-paced Courses
- Technical Support
- Case Studies
Synopsis
- Delivers hands-on, industry-focused insights into customer relationship management (CRM).
- Explores the full CRM framework, including key tools, strategies, and techniques.
- Provides a one-year access to a self-paced, structured video learning program.
- Incorporates project-based exercises for practical application of CRM concepts.
- Designed for individuals with foundational sales and marketing knowledge who seek to enhance their CRM expertise.
- Issues verifiable certificates for each completed module, boosting professional credibility and LinkedIn profiles.
Content
| Courses | No. of Hours | Certificates | Details |
|---|---|---|---|
| Customer Relationship Management - Introductory Course | 4h 39m | ✔ | View Curriculum |
| Courses | No. of Hours | Certificates | Details |
|---|---|---|---|
| Customer Relationship Management - Case Study #1 | 2h 14m | ✔ | View Curriculum |
| Customer Relationship Management- Case Study #2 | 2h 27m | ✔ | View Curriculum |
Description
This Customer Relationship Management (CRM) program provides a thorough understanding of how businesses develop, maintain, and strengthen customer relationships in a competitive landscape. It covers strategic approaches, practical methods, and key tools that enhance customer satisfaction and loyalty.
The course guides learners through the complete CRM framework, emphasizing ways to improve service quality, streamline communication, and deliver personalized customer experiences. Leveraging leading CRM platforms such as Salesforce, Infusionsoft, and TeamSupport, it demonstrates how technology can optimize operations, enrich interactions, and drive measurable business results.
Ideal for professionals aiming to advance their customer management skills, the program equips participants to retain clients, attract new customers, and foster long-term growth. By the end, learners will understand how effective CRM strategies can elevate customer engagement and support sustainable business success.
Sample Certificate
Requirements
- Suitable for anyone eager to gain knowledge in customer relationship management.
- Requires no formal qualifications, making it accessible to learners from diverse backgrounds.
- Participants are expected to engage with the course content and learning activities actively.
- A basic understanding of business or customer service concepts can be beneficial, but is not essential.
- Learners should be comfortable navigating digital platforms to access and complete course materials.
Target Audience
- Learners aiming to build a solid foundation in customer relationship management.
- Academics, researchers, and students focusing on CRM, marketing, sales, management, commerce, or finance.
- Professionals across industries are involved in business operations, functional analysis, or client management.
- Chartered Accountants, CFAs, and specialists in CRM, digital marketing, corporate strategy, operations, sales, or business development roles.
- Business owners and entrepreneurs are looking to enhance their skills in managing customer relationships.
