What you'll get
- 10+ Hours
- 6 Courses
- Course Completion Certificates
- Self-paced Courses
- Technical Support
- Case Studies
- Download Curriculum
Synopsis
- Fundamentals of marketing analytics
- Measuring and analyzing marketing performance
- Understanding customer behavior and preferences
- Identifying top-performing products and campaigns
- Optimizing strategies for higher ROI
- Using R, Excel, and marketing dashboards
- Analyzing SEO, Google Ads, and AdSense
- Making data-driven business decisions
Content
| Courses | No. of Hours | Certificates | Details |
|---|---|---|---|
| Marketing Analytics Course - The Fundamentals | 52m | ✔ | View Curriculum |
| Marketing Analytics using R and Microsoft Excel | 2h 9m | ✔ | View Curriculum |
| Marketing Analytics | 2h 12m | ✔ | View Curriculum |
| Courses | No. of Hours | Certificates | Details |
|---|---|---|---|
| SEO Analytics Strategies- Content Marketing Tools | 2h 13m | ✔ | View Curriculum |
| Market Basket Analysis in R | 37m | ✔ | View Curriculum |
| Market Basket Analysis Project | 1h 48m | ✔ | View Curriculum |
Description
The Marketing Analytics course introduces learners to the practice of measuring, analyzing, and optimizing marketing performance to drive business growth. This course equips participants with the skills to turn marketing data into actionable insights, helping businesses understand their customers, improve campaigns, and maximize return on investment (ROI).
Through this course, learners will explore how Marketing Analytics goes beyond sales and lead generation to study customer behavior, preferences, and trends. Participants will learn to identify which products or services perform best, understand regional market dynamics, and make data-driven decisions to enhance marketing strategies.
The course also covers applications across various industries, including IT, where marketing analytics informs SEO strategies, search rankings, Google Ads, AdSense campaigns, and reporting dashboards, using tools such as R and Excel. By the end of the course, learners will have the knowledge and practical skills to leverage marketing data effectively, optimize campaigns, and support strategic business decisions using analytics.
Sample Certificate
Requirements
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Basic understanding of marketing concepts
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Familiarity with spreadsheets (Excel) and data analysis tools
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Interest in interpreting data to improve business performance
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No prior experience in analytics is required, though it is helpful.
Target Audience
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Marketing professionals aiming to improve campaign performance
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Business owners and entrepreneurs looking to make data-driven decisions
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Data analysts and aspiring marketing analysts
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IT and digital marketing professionals working with SEO, Ads, and dashboards
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Students and professionals interested in marketing analytics and business growth.
